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Clip some coupons. Research from Claremont Graduate University found every time we see a good deal – and anticipate saving money – our brain gets a shot of feel-good oxytocin and dopamine – even if we never actually buy the item. That explains why researchers found clipping coupons, or visiting coupon websites, can trigger a 38% jump in happiness levels. Which is similar to the mood boost we get from receiving a gift.