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Because that can prompt you to be more physically active, and make exercise a regular part of your life. Researchers at the UK’s Bangor University found having a visual cue where you’ll see it all the time – say, something you always use for exercise, like your water bottle, ear-buds, or running shoes – makes people more likely to follow through and work out. The physical reminder boosts activity in the brain region linked to organization and planning – and literally doubles your odds of becoming a regular exerciser.

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