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Gentlemen, here’s an important question: Why are you losing your hair? It may be because of the way you DRY it, after you wash it. That’s according to Leon Van-Gorkom, the senior manager of hair-care product development for Unilever, which owns nine different hair-care brands, including Suave, Dove and Tresemmé.

And Leon says, when the hair is wet, it becomes more vulnerable. And rubbing your hair with a towel – the way most men do – creates friction. That can damage and weaken the hair’s cuticle, which is the outer layer of each strand. And when your cuticles are weakened to a certain point, they begin to erode, and your hair breaks and falls out.

Of course, rubbing your hair with a towel isn’t the main reason people lose their hair – but it can add to any hair loss you’re already experiencing… due to hormonal changes, stress, or your inherited risk for hair loss. So instead of rubbingpat your hair dry. Or use an old, soft, cotton t‑shirt to make a turban. That’ll absorb the water without damaging your hair.

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