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Experts say it should be every 3 months… Because when the bristles start to fray, they leave plaque behind, which can lead to infected, bleeding gums. And you’ll brush too hard to compensate for those frayed bristles… Which can easily lead to mega-sensitive gums and teeth, V‑shaped notches near your gum-line, and even tooth loss. So get a new toothbrush every season, and you’ll get to keep all your teeth.
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