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Have you ever had sore muscles and treated them with something like Tiger Balm? You know, with that tingling sensation? Well, topical ointments can relieve pain by up to 28% – and here’s why… According to pain expert Dr. Jacob Teitelbaum, pain signals and temperature signals run along the same nerve fibers – like a telephone line. So when you apply an ointment with a tingly, cooling sensation – or heat sensation – it’s like a telephone signal with crossed wires. The call doesn’t go through – and in this case, the pain doesn’t go through. And Dr. Teitelbaum says, if you keep those muscle pain ointments in the fridge, you’ll double their pain relief capability.