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Just because you can’t smell your own perfume or cologne, doesn’t mean you need to spritz on more! Because we grow accustomed to our own scent and tune it out. It’s like being in a coffee shop for a while. You stop smelling the coffee. It’s called “odor fatigue.” And it happens because, once our brain identifies a smell as non-threatening, it ignores it. And that’s why you can’t tell how much fragrance you have on. If you want to start smelling yourself again, go au naturale for a week. You’ll be more in tune with your fragrance when you start wearing it again.